The original ad from the charming campaign that blitzed the internet recently took home a Creative Emmy Award for Best Commercial of the Year. This is a great example of how a Social Media campaign can augment a regular TV ad campaign and let both go viral. What is remarkable is that they actually responded to...
I wonder who the Chief Listening Officer of Nabisco is…but he (or she) is doing a great job… Look at these ads for Wheat Thins….Wheat Thins are a popular baked snack cracker found in North America, distributed by Nabisco, a subsidiary of Kraft Foods Global Inc. These are great examples of a company that...
Four years ago Social Media played no role in the elections. This year they will play an important role, in four years Social Media will dominate the elections. My prediction it that four years from now a transparent, honest, charismatic leader with a sensible and understandable program can win the elections as an independent,...
BP failed to Listen Acting like the good old days are still here does not work anymore If the oil spill in the Gulf of Mexico had happened some months ago, it would not have been such a PR disaster for BP. Why? Social media! In today’s world there are new rules on how...
Do you know what your customers are saying about your business, your products, your services? Do you care? You should. Before social networking on the internet became so pervasive, studies have shown that a satisfied customer will tell 4 other people. A dissatisfied customer will tell 20. So it would take 20 new customers...
