As the industry’s largest conference, the Social Networking Conference discusses social networking. The conference will be held on January 23-25, 2012 at the Miami Beach Convention Center in Miami, USA.
The conference is attended by professionals and senior executives from the social media and social networking market.
The convention will cover: enterprise social networking strategy, competitive intelligence, wireless/mobile technology, business strategy, wireless/mobile technology, legislation, funding, communication tools, and new technology.
I will do a pitch on a Corporate Social Strategy: ‘Listening’.
Success is a relative thing, and it’s rather hard to achieve unless some important secrets are deciphered. One of those secrets of success for a company is listening to the customers, as nowadays the customers are not passive recipients anymore, the internet and the surpass of information available have turned them into people dictating their own rules.
The most important person who enters your office or workplace is no one other than your customer himself. He is not an interference with your work or business. He is the cause of it. You are not his boss at all. He is in fact your boss. Without him, you have no business. You are obliged to him for giving you business. He need not oblige you.
The art of listening is a good virtue, a splendid gift and a rewarding talent. A company doing business should have at least one official who is naturally gifted and scientifically trained well to attend its customer complaints. Let us call him “Chief Listening Officer.” His basic talent should be that of listening patiently. Whatever may be the complaint – insignificant or serious, whoever may be the complainant – low class or VIP the Chief Listening Officer should give sincere attention. Best listened means at least half solved – in many cases much more than that also.
