We’re starting a series of Webinars for Executives, Business Owners and Job Seekers. This group of people is struggling with Social Media. On the one hand they want to stay away from it, because they really have no time for it. But on the other hand they realize that Social Media are here to stay and they have to do something!
Many high-level executives and business owners are very good at convincing themselves that Social Media is not for them, but they fail to realize that with a little effort, they can change their life a bit and achieve enormous benefits from Social Media.
In today’s world it’s very difficult find a job just by submitting your resume. Not only are you expected to have a presence on the web, you are also required to show what you have done in real-time. No more vague resumes where you brag about past accomplishments, but a real-life snapshot of who you are and what you can do for the world (and your new boss). The best way to find a job is to show that people endorse you, follow you, appreciate you. That means you’ll have to give. You have to share your thoughts with the world and help people you’ve probably never met. You have to show your expertise and be respected for it. Respect has to be earned, and unfortunately that requires hard work… and trust. People have no respect for someone they don’t trust. Earning their trust means you have to be open, transparent and fair. The time that you can hide yourself on the internet is over! It is all there, it needs to be there, so it better be good!
For business owners the same thing is true. It is no longer enough to put up a website and shout a few catchy phrases about your business; you have to engage with your customers and potential customers, show your expertise and earn their respect.
To start doing that, they’ll need to listen… Listen to what their customers and prospects are saying and engage in conversation. Customers that have complaints especially need to be engaged. They are the ones that can make or break your business using social media. Making them happy, usually means they become satisfied customers and since they took the time to complain about your product, they very likely will also take the time to praise it.
For executives this is even more true. They are perpetual job-seekers by nature, so they’d better make sure they can be found and that their expertise is clear. For their business, listening is even more important. Especially in large corporations there needs to be a culture of listening. Everyone in the organization should be aware that listening to the customers is the only way the business can grow…
Our first webinar will be on Thursday May 19th, 2011 – 12:30-1:00 pm. We will repeat on Thursday the 26th 2010, 09:00-09:30 am and on Thursday June 2nd, 2011 – 03:00-03:30 pm.
If you’d like to attend our free webinar please go to http://TheSocialMediaTalk.com for more information.
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