At the Online Marketing Summit, the premier global educational event for marketing professionals, in San Diego ( February 6-10, 2012) I will do a 3-hour workshop on Social+Mobile+Local marketing.
The Online Marketing Summit (#OMS12) enables over 1500 attendees to collaborate, network and learn how to execute on the best practices in online marketing.
What sets OMS apart from the typical conference or tradeshow is its fervent focus on providing educational content without the fluff. Events include hands-on training workshops, one-on-one personalized labs with experts, thought-leadership presentations and peer-to-peer collaboration
In the Online Marketing Boot Camp on the first day from 3:15 to 6:15pm I will do the workshop:
New Opportunities for Local-Social Marketing
When Google gave every business it’s own website, it revolutionized local marketing. Now that smartphones are in everyone’s pocket, local marketing gets a new twist. Add to this Social Media with Geo Info and you have a completely new playing field for marketing to local customers.
In this session we will discuss:
- The importance of claiming your Google places page & how to optimize it
- Strategies for leveraging ext message marketing for local results
- How to rank well in organic local search
- Maximizing visibility in the local-social web
- The leading tools & platforms for getting it all right
