I wonder who the Chief Listening Officer of Nabisco is…but he (or she) is doing a great job…
Look at these ads for Wheat Thins….Wheat Thins are a popular baked snack cracker found in North America, distributed by Nabisco, a subsidiary of Kraft Foods Global Inc.
These are great examples of a company that listens to what is said about their brand and reacts on it!
Every company should be listening like that, and react in such a way that they turn their customers into raving fans!
