The original ad from the charming campaign that blitzed the internet recently took home a Creative Emmy Award for Best Commercial of the Year.  This is a great example of how a Social Media campaign can augment a regular TV ad campaign and let both go...
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I found this nifty tool for word clouds at http://wordle.net You can paste an article or any text into a box on the site and it generates the cloud in an instant. You can then customize it by changing the layout (horizontal/vertical), colors and...
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I wonder who the Chief Listening Officer of Nabisco is…but he (or she) is doing a great job… Look at these ads for Wheat Thins….Wheat Thins are a popular baked snack cracker found in North America, distributed by Nabisco, a subsidiary of Kraft Foods...
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Four years ago Social Media played no role in the elections.  This year they will play an important role, in four years Social Media will dominate the elections. My prediction it that four years from now a transparent, honest, charismatic leader with a sensible...
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BP failed to Listen Acting like the good old days are still here does not work anymore If the oil spill in the Gulf of Mexico had happened some months ago, it would not have been such a PR disaster for BP. Why? Social...
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In ‘Twittering with results” Twitter Pioneer Dick Raman is clear about the power of Twitter: “Companies that do not participate, are lost.” In his book the Social Media Expert explains that companies never before had such a powerful tool at their disposal. “Companies need...
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Do you know what your customers are saying about your business, your products, your services? Do you care? You should. Before social networking on the internet became so pervasive, studies have shown that a satisfied customer will tell 4 other people. A dissatisfied customer...
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There is a big issue for the regular news media, to determine if something that was tweeted, is actually true.  Today I experienced something that I believe answered that question. Today is Memorial Day in the Netherlands.  At 8 pm there is always a...
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